#14 Your sphere is watching you (here's what they're looking for)

This week, I want to challenge you to pick one prospecting activity and commit to it for the next 30 days. Not three activities, not a complex system – just one thing. Maybe it's writing one handwritten note every morning before you check your phone. Maybe it's posting one piece of valuable content on social media at the same time each day. The magic isn't in doing everything perfectly; it's in doing one thing consistently until it becomes second nature. I've watched agents transform their businesses by simply committing to 15 minutes of prospecting calls every morning at 9 AM, no exceptions, then it becomes 30 min, then 1 hour, then 2 hours…

Here's what I've learned from working with thousands of agents: your sphere of influence is watching you more than you realize. They're not just looking at your listings or your sales volume, they're watching how you show up. When you consistently share market insights, helpful tips, or even just check in to see how they're doing, you're building something more valuable than any marketing campaign could ever create. You're building trust. And trust, my friend, is the foundation of every referral you'll ever receive.

Let me give you something practical you can start this week. Create what I call your "Value Loop": a simple three-part message you can share regularly with your database. First, share one thing you learned about the local market this week. Second, explain what it means for someone thinking about buying or selling. Third, give them one clear action step they can take. For example: "Three homes in Maplewood sold above asking this week. If you're thinking about selling, now might be the time to have that pricing conversation. Add a call to action like: Reply PRICE and I'll send you a quick market snapshot for your neighborhood." 

Remember to keep it simple and valuable, because that gives people a clear next step.

Prospecting isn't about being pushy or salesy, it's about being helpful consistently over time. The agents who understand this are the ones who build businesses that work for them, not the other way around. Your database wants to hear from you, but they want to hear something useful. Give them value first, and the business will follow naturally. Trust the process, stay consistent, and watch what happens.

Keep prospecting with purpose,

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