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A lot of real estate content starts in the wrong place. The agent sits down and asks, “What should I post today?” That usually leads to another market graphic, another generic home-buying tip, or a post that sounds almost exactly like the last ten posts in the feed.

A better place to start is with the questions people in your market are already asking. Try this in ChatGPT or Claude:

“I’m a real estate agent in [CITY OR AREA]. My ideal client is [DESCRIBE THE CLIENT]. Give me the 10 most important questions this person is likely asking right now about buying, selling, moving, home values, neighborhoods, financing, insurance and the local market. Rank them by importance. For each one, give me a short video idea, an email subject line and one local fact I should research before I publish anything. Do not make up local facts.”

The value of that prompt is not the ten content ideas. It is that it changes the way you think about content. Instead of asking what you want to say, you start with what the client wants to know.

That sounds simple, but it is one of the biggest shifts we have been working on in the workshops. AI is much more useful when it helps an agent become more relevant, not merely more productive.

If one question becomes a video, an email and a conversation with a past client, you are no longer creating content just to feed an algorithm. You are creating reasons for people to remember that you understand their world.

That is the kind of work we are doing every month inside the $25 AI Coaching Community. Check us out here!

Tristan