Real Estate Prospecting - Your Real Estate Game Plan For August.

Hi ,

Before we dive into tactics and strategies, let's start with the truth that separates top producers from everyone else: your attitude determines your altitude. I am convinced that the greatest reason for your success will be your attitude (I have this written on a 3x5 on my desk).

When you approach your business from a place of gratitude, grateful for past clients, current opportunities, and even the challenges that make you stronger, you operate from abundance, not scarcity. This mindset shift changes everything about how you prospect, follow up, and serve your community. Gratitude isn't just feel good fluff; it's your competitive edge that makes interaction more sincere and every rejection less personal.

With this foundation of gratitude driving your daily actions, let's talk about turning expired listings into gold mines. Here's your Monday morning game plan: pull yesterday's expired listings and make this your opening line: "Hi [Name], I noticed your home came off the market. Are you still open to selling if the right buyer came along?" 

Keep it calm, respectful, and conversational. But don't stop there. Fire up ChatGPT and rewrite their old listing description with three clear buyer hooks, then email it as a free sample of how you'd market their home differently. Follow up with a seller net sheet showing both conservative and optimistic scenarios and make the numbers real and tangible. Cap it off with a 30-second video audit highlighting three immediate fixes: new photos, a fresh headline, and a day-seven price check (get creative here, it doesn’t have to be those 3). Text them the video with "Want the full plan?" These aren't just leads; they're people who already tried to sell and need your expertise.

That same spirit of service should drive how you build your neighborhood empire through community connection. Stop thinking like a salesperson and start thinking like a community builder. Create a Facebook group with a clear flag: "Living in [Your City]: Families, Parks, and Home Tips" or "Dog-Friendly [Your Neighborhood]: Walks, Events, and Homes." Set five simple rules: be kind, no spam, no politics, local only, helpful first. Ask two “join questions” so you understand what your members actually want. 

Your content rhythm should be 80% community value, 20% real estate wisdom. Post Monday events for families, Wednesday small-business spotlights, Friday "What's new on your block?" photo threads, and weekend outdoor activities. Drop one educational real estate post weekly that teaches without pitching, like property tax appeal templates or market insights.

When you take this community-first approach to social media, you'll need to master the art of hooks that stop the scroll in those critical first three seconds. Just watch some of my Instagram or TikTok videos to get some ideas. 

Your video content lives or dies in this moment, so use these proven formulas: "Everyone thinks X, but actually..." for pattern interrupts, "I'm not supposed to tell you this, but..." for forbidden knowledge, "In 60 seconds, you'll know how to..." for immediate value, or "This mistake cost me $X..." for personal stakes. Keep your hooks between 8-12 words delivered in 2-3 seconds max. Test different variations of your best hooks and track which ones drive the highest watch time. Your goal isn't just views; it's building trust and positioning yourself as the local expert who delivers value before asking for anything in return.

The magic happens when your community members start talking to each other, not just to you. Use engagement prompts like "Fire pit or pergola for summer?" and "Favorite dog-walking loop?" to spark conversations. Questions work really well in communities because people want to be heard, they want to feel like they are significant in the community group. Every Sunday, shout out three helpful members and invite their tips for the following week because this small recognition builds massive loyalty. 

Partner with local businesses for monthly member perks and host simple meetups like stroller walks or dog park mornings. Share recap reels and tag attendees to keep the momentum going. Remember, when you serve your community consistently and genuinely, the business follows naturally. Your attitude of gratitude, combined with these systematic approaches, creates a foundation where relationships flourish and referrals flow freely. 

The real estate business isn't just about transactions; it's about transforming lives and communities, starting with your own grateful heart. When you show up every day with this mindset and these proven strategies, success isn't just possible, it's inevitable.

Many blessings,