The Weekly Reset To Grow Your Impact

Hi ,

I was on a call last week with an agent who had been in the business for three years. She told me she felt like she was doing everything right, posting on social media, running ads, following up with leads, but something still felt off. When I asked her to describe her last conversation with a past client, she paused. She couldn't remember the last time she had one. That moment stuck with me because it happens more than we want to admit. We get so caught up in the mechanics of marketing that we forget the whole point is connection.

This week, before you run another campaign or tweak another funnel, pick up the phone and call someone you've helped before. Not to sell. Just to see how they are doing. That one conversation might remind you why you got into this business in the first place. Remember that all your marketing is to help you build long lasting relationships that allow you to help hundreds of people when the time comes. 

Which leads me to a thought about the brokerage I just started. A few months ago, I started something simple with a few of our agents, something I would consider to be extremely important. Every week, we write down three wins, two challenges, and one lesson learned. It sounds basic, but here's what I noticed: most agents never stop long enough to see their own progress. They're always chasing the next deal, the next lead, the next thing. But when you pause and reflect, you start to see patterns. You see what's actually working. You see what's draining your energy. And you see what needs to change. Growth doesn't come from doing more. It comes from doing what matters with intention. Before you plan your next week, take ten minutes and do a reset. Write down what went well, what didn't, and what you're carrying forward. That small habit will change how you show up. Here’s the outline they used. 

I’m watching some parts of the US real estate market slow down a little bit more so I want to make sure you have a plan for taking on new listings, getting them sold and making sure you stay in touch with the sellers for homes that aren’t selling as fast as they had hoped. Let’s talk about pre-marketing because I've seen what happens when agents skip it. They list a home, throw it on the MLS, and hope for the best. But hope isn't a strategy. The agents who consistently win listings and get top dollar are the ones who treat the two to three weeks before launch like a campaign. They're getting professional photos, filming walkthrough videos, sending neighbor letters, calling past clients, and building buzz before the sign ever hits the yard. The goal isn't just to sell the home, it's to create demand. When you show a seller that you have a plan, a timeline, and a process, you're not just earning their trust. You're earning their referrals. 

It doesn’t end with the marketing, it keeps going. We’ve got to think about what it means to truly serve a seller. It's easy to get a listing and then go quiet until something happens. But the best agents I know treat communication like a discipline. Every week, they're updating their sellers with real data, showings, feedback, online views, and what's happening in the market around them. They're not just reporting. They're advising. They're showing the seller that they're paying attention, that they have a plan, and that they're willing to adjust when something isn't working. That kind of service doesn't just earn loyalty. It earns referrals for years. If you have an active listing right now, commit to a weekly update. Use a simple checklist. Make it part of your rhythm. Your sellers will never forget how informed and cared for you made them feel. Here’s what we use to help with communication. 

Here's something I want you to sit with this week. The way you make people feel when they're going through one of the biggest decisions of their lives. Technology should amplify that, not replace it. So yes, use the tools. Build the systems. Run the ads. But never lose sight of the fact that people don't remember the funnel. They remember how you showed up. This week, do one thing that feels a little more human. Send a handwritten note. Record a quick video message. Call someone just to say thank you. That's the work that compounds. That's the work that lasts.

Lastly, a handful of you have been reaching out to coach with me and I’ve taken some under my wing. If you are interested in leveling up your business, your team, or your brokerage please reach out and I can breakdown what this looks like. Just email me back. 

I’ll see you next week!