Welcome to Real Estate Prospecting - It’s all about how you connect with your leads

Author

Tristan Ahumada
June 27, 2025

Howdy, my real estate friends,

Let’s kick off Real Estate Prospecting with a straightforward idea that’s been working for us all year. This one practice not only builds out fresh content for buyers and sellers, it also gives you something tangible to hand out and talk about whenever you’re prospecting. The whole point is to start by creating a single, solid piece of content.

First, pin down your core audience, buyers, first-time buyers, sellers, move-up sellers, investors, whoever you serve most.

With that audience in mind, sketch an outline around what they need most. Say you focus on first-time buyers; draft something like “Tristan’s 10 Things Every First-Time Home Buyer in Los Angeles Must Know.”

Next, open ChatGPT or Gemini and ask for an outline using that exact title. Take the output, drop it into a Google Doc, and edit until it sounds like you. When it feels right, turn it into a polished PDF, or dress it up in Canva if you prefer a bit of flair.

Now you’ve got one PDF you can text to curious buyers, hand out at open houses, or email anyone with questions.

And here’s where the real leverage kicks in: break those ten points apart and turn each one into a quick video, a social-media post, or a deeper blog entry. One piece of content suddenly becomes a full pipeline of material, and that’s how you turn ideas into business.

Turn One PDF into MULTIPLE Pieces of Content. Here are some examples. 

1. Short Video (60 sec Reel)
Stand in front of the worksheet. Circle the biggest surprise cost and say, “Most buyers forget this line, don’t be that buyer.” Post on IG, TikTok, and YouTube Shorts. Do that for a few of the 10 points for first time home buyers. 

2. Long Video (5-10 min YouTube / Facebook)
Screen share the full worksheet, walk through each section, explain how to tweak numbers for different down payments. Add a link to download the PDF in the description.

3. Static Post
Take the top section of the worksheet, blur the numbers, overlay text: “Swipe for the full cost breakdown.” Second slide = call-to-action with the download link.

4. Email your whole database
Even if your database isn’t looking to buy, this is valuable and they may save this for future reference. Don’t just put it in the newsletter in writing, make sure to grab the YouTube video you made and put it into the bottom of the email too.  Subject: “Hidden cost #3 shocks most buyers.” In the body, share that one line item and invite readers to reply to the “worksheet” to get the full PDF and watch the full video below.

5. QR Code at Open Houses
Print a small sign: “Scan for full buying cost worksheet.” The code links to your landing page; visitors trade email for the download while they tour.

Now that you did it one time with one idea, do it multiple times with every type of buyer and situation. You can do this for the whole year and you will have a lot of content that will attract buyers and sellers. 

Here are some other ideas I talked about in a podcast this last week: 

  1. Home-Buying Roadmap
    A one-page timeline from pre-approval to keys. Saves endless “what’s next?” texts. (We built ours through Breakthrough Broker)

  2. Neighborhood + Market Snapshot
    Recent sold prices, days on market, school scores, walk times to coffee. Lets buyers compare areas without asking Google. (We used ChatGPT to do this)

  3. Up-Front Cost Worksheet
    Down-payment choices, closing costs, and monthly payment estimates side by side. Ends sticker shock before it starts. (Your local Title Company can supply you with this or you can go to Ai to build one)

So what should you do this week? 

Pick the PDF idea that you think fits your target audience first. Outline it and make a simple PDF from it. Film a 30-second tip, post it everywhere, and drop the QR code at your next open house (use Bitly to make the QR code). Watch how many new conversations open up from a single resource.

Tell me what you think about this email and let me know what you’ll be building first! 

Talk soon,